Coverart for item
The Resource Air wars : television advertising in election campaigns, 1952-2008, Darrell M. West

Air wars : television advertising in election campaigns, 1952-2008, Darrell M. West

Label
Air wars : television advertising in election campaigns, 1952-2008
Title
Air wars
Title remainder
television advertising in election campaigns, 1952-2008
Statement of responsibility
Darrell M. West
Title variation
Television advertising in election campaigns
Creator
Subject
Language
eng
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
West, Darrell M.
Dewey number
324.7/3097309045
Illustrations
illustrations
Index
index present
LC call number
JF2112.A4
LC item number
W47 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Political campaigns
  • United States
  • United States
Label
Air wars : television advertising in election campaigns, 1952-2008, Darrell M. West
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 197-220) and index
Contents
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections
Control code
ocn261198650
Dimensions
23 cm.
Edition
5th ed.
Extent
xv, 240 p.
Isbn
9780872897786
Lccn
2008055473
Other control number
40016590265
Other physical details
ill.
System control number
(OCoLC)261198650
Label
Air wars : television advertising in election campaigns, 1952-2008, Darrell M. West
Publication
Bibliography note
Includes bibliographical references (p. 197-220) and index
Contents
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections
Control code
ocn261198650
Dimensions
23 cm.
Edition
5th ed.
Extent
xv, 240 p.
Isbn
9780872897786
Lccn
2008055473
Other control number
40016590265
Other physical details
ill.
System control number
(OCoLC)261198650

Library Locations

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      41.501174 -81.6917749
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