Coverart for item
The Resource Brand-driven Innovation : strategies for development and design, Erik Roscam Abbing

Brand-driven Innovation : strategies for development and design, Erik Roscam Abbing

Label
Brand-driven Innovation : strategies for development and design
Title
Brand-driven Innovation
Title remainder
strategies for development and design
Statement of responsibility
Erik Roscam Abbing
Creator
Subject
Language
eng
Member of
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Abbing, Erik Roscam
Dewey number
658.827
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5415.1255
LC item number
.R67 2010
Literary form
non fiction
Nature of contents
bibliography
Series statement
Required reading range. Module reader
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Organizational change
Label
Brand-driven Innovation : strategies for development and design, Erik Roscam Abbing
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • PART I The merging worlds of branding, innovation and design -- Introduction to part I: shifting paradigms -- CHAPTER 1 How branding and innovation are connected -- 1.1 The brand as relationship -- 1.2 Innovation as a source of growth -- 1.3 How branding and innovation are connected -- 1.4 How the brand can drive innovation -- 1.5 How innovation can fulfil the brand's promise -- 1.6 Conclusion: the symbiotic relationship between innovation and branding -- CHAPTER 2 How branding and innovation are connected to design -- 2.1 The role of design in executing and shaping strategy -- 2.2 Design thinking in the context of branding and innovation -- 2.3 Design research in the context of branding and innovation -- 2.4 How can brands benefit from design? -- 2.5 How can innovation benefit from design? -- 2.6 Conclusion: the role of design in brand-driven innovation -- PART II Brand-driven innovation in practice -- Introduction to part II: brand-driven innovation as a working method for organisations -- CHAPTER 3 Building a human-centred brand -- 3.1 The role of the brand in brand-driven innovation -- 3.2 The brand as resource
  • 3.3 Brand usability -- 3.4 The human-centred branding stage -- 3.5 Skills for human-centred branding: an overview of tools and methods -- 3.6 Conclusion: the brand in brand-driven innovation -- CHAPTER 4 Building a brand-driven innovation strategy -- 4.1 The role of innovation strategy in brand-driven innovation -- 4.2 What is innovation strategy? -- 4.3 Brand-driven innovation strategies -- 4.4 The innovation strategy stage -- 4.5 Skills for brand-driven innovation strategies: an overview of tools and methods -- 4.6 Embedding innovation strategy in the organisation -- 4.7 Conclusion: innovation strategy in brand-driven innovation -- CHAPTER 5 Building a brand-driven design strategy -- 5.1 The role of design strategy in brand-driven innovation -- 5.2 Setting objectives for design -- 5.3 Design's role in brand-driven design strategies -- 5.4 The design strategy stage -- 5.5 Skills for brand-driven design strategies: an overview of tools and methods -- 5.6 Embedding design strategy in the organisation -- 5.7 Conclusion: design strategy in brand-driven innovation
  • CHAPTER 6 Orchestrating touchpoints -- 6.1 Brand touchpoints -- 6.2 Multidisciplinary design management -- 6.3 Involving users in the design management process -- 6.4 Touchpoint orchestration -- 6.5 Service design management -- 6.6 Embedding touchpoint orchestration in the organisation -- 6.7 Conclusion: touchpoint orchestration in brand-driven innovation
Control code
ocn548616665
Dimensions
30 cm.
Extent
208 pages
Isbn
9782940411283
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)548616665
Label
Brand-driven Innovation : strategies for development and design, Erik Roscam Abbing
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • PART I The merging worlds of branding, innovation and design -- Introduction to part I: shifting paradigms -- CHAPTER 1 How branding and innovation are connected -- 1.1 The brand as relationship -- 1.2 Innovation as a source of growth -- 1.3 How branding and innovation are connected -- 1.4 How the brand can drive innovation -- 1.5 How innovation can fulfil the brand's promise -- 1.6 Conclusion: the symbiotic relationship between innovation and branding -- CHAPTER 2 How branding and innovation are connected to design -- 2.1 The role of design in executing and shaping strategy -- 2.2 Design thinking in the context of branding and innovation -- 2.3 Design research in the context of branding and innovation -- 2.4 How can brands benefit from design? -- 2.5 How can innovation benefit from design? -- 2.6 Conclusion: the role of design in brand-driven innovation -- PART II Brand-driven innovation in practice -- Introduction to part II: brand-driven innovation as a working method for organisations -- CHAPTER 3 Building a human-centred brand -- 3.1 The role of the brand in brand-driven innovation -- 3.2 The brand as resource
  • 3.3 Brand usability -- 3.4 The human-centred branding stage -- 3.5 Skills for human-centred branding: an overview of tools and methods -- 3.6 Conclusion: the brand in brand-driven innovation -- CHAPTER 4 Building a brand-driven innovation strategy -- 4.1 The role of innovation strategy in brand-driven innovation -- 4.2 What is innovation strategy? -- 4.3 Brand-driven innovation strategies -- 4.4 The innovation strategy stage -- 4.5 Skills for brand-driven innovation strategies: an overview of tools and methods -- 4.6 Embedding innovation strategy in the organisation -- 4.7 Conclusion: innovation strategy in brand-driven innovation -- CHAPTER 5 Building a brand-driven design strategy -- 5.1 The role of design strategy in brand-driven innovation -- 5.2 Setting objectives for design -- 5.3 Design's role in brand-driven design strategies -- 5.4 The design strategy stage -- 5.5 Skills for brand-driven design strategies: an overview of tools and methods -- 5.6 Embedding design strategy in the organisation -- 5.7 Conclusion: design strategy in brand-driven innovation
  • CHAPTER 6 Orchestrating touchpoints -- 6.1 Brand touchpoints -- 6.2 Multidisciplinary design management -- 6.3 Involving users in the design management process -- 6.4 Touchpoint orchestration -- 6.5 Service design management -- 6.6 Embedding touchpoint orchestration in the organisation -- 6.7 Conclusion: touchpoint orchestration in brand-driven innovation
Control code
ocn548616665
Dimensions
30 cm.
Extent
208 pages
Isbn
9782940411283
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)548616665

Library Locations

    • CLEVELAND/Main LibraryBorrow it
      325 Superior Ave., N.E., Cleveland, OH, 44114, US
      41.501174 -81.69177499999999
Processing Feedback ...