Coverart for item
The Resource Business the Richard Branson way : 10 secrets of the world's greatest brand builder, by Des Dearlove

Business the Richard Branson way : 10 secrets of the world's greatest brand builder, by Des Dearlove

Label
Business the Richard Branson way : 10 secrets of the world's greatest brand builder
Title
Business the Richard Branson way
Title remainder
10 secrets of the world's greatest brand builder
Statement of responsibility
by Des Dearlove
Title variation
Richard Branson
Creator
Subject
Language
eng
Summary
Now you can find out what ten key business secrets lie at the heart of the Branson management style and the Virgin empire. Business the Richard Branson Way charts his spectacular career and examines how his unique abilities - as savvy negotiator, dazzling newsmaker, creative leader, and more - have made him one of the most colorful, dynamic, and successful businessmen in the world
Member of
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
Dearlove, Des
Dewey number
  • 338/.04/092
  • B
Index
index present
LC call number
HC252.5.B73
LC item number
D4 1999
Literary form
non fiction
Nature of contents
bibliography
Series statement
Business way series
http://library.link/vocab/subjectName
  • Branson, Richard
  • Virgin Group
  • Businessmen
  • Success in business
  • Brand name products
  • Aeronautics, Commercial
Label
Business the Richard Branson way : 10 secrets of the world's greatest brand builder, by Des Dearlove
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3
  • Haggle: Everything's Negotiable
  • 53
  • 4
  • Make Work Fun
  • 65
  • 5
  • Do Right by Your Brand
  • 79
  • 6
  • The Life and Times of Richard Branson
  • Smile for the Cameras
  • 91
  • 7
  • Don't Lead Sheep, Herd Cats
  • 109
  • 8
  • Faster Than a Speeding Bullet
  • 121
  • 9
  • Size Does Matter
  • 1
  • 133
  • 10
  • Never Lose the Common Touch
  • 145
  • How to Build a Brand the Branson Way
  • 157
  • Last Word
  • 165
  • 1
  • Pick on Someone Bigger Than You
  • 21
  • 2
  • Do the Hippie, Hippie Shake
  • 35
Control code
ocm40501323
Dimensions
23 cm.
Extent
xiii, 172 p.
Isbn
9780814470350
Lccn
98054706
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)40501323
Label
Business the Richard Branson way : 10 secrets of the world's greatest brand builder, by Des Dearlove
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3
  • Haggle: Everything's Negotiable
  • 53
  • 4
  • Make Work Fun
  • 65
  • 5
  • Do Right by Your Brand
  • 79
  • 6
  • The Life and Times of Richard Branson
  • Smile for the Cameras
  • 91
  • 7
  • Don't Lead Sheep, Herd Cats
  • 109
  • 8
  • Faster Than a Speeding Bullet
  • 121
  • 9
  • Size Does Matter
  • 1
  • 133
  • 10
  • Never Lose the Common Touch
  • 145
  • How to Build a Brand the Branson Way
  • 157
  • Last Word
  • 165
  • 1
  • Pick on Someone Bigger Than You
  • 21
  • 2
  • Do the Hippie, Hippie Shake
  • 35
Control code
ocm40501323
Dimensions
23 cm.
Extent
xiii, 172 p.
Isbn
9780814470350
Lccn
98054706
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)40501323

Library Locations

    • CLEVELAND/Main LibraryBorrow it
      325 Superior Ave., N.E., Cleveland, OH, 44114, US
      41.501174 -81.69177499999999
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