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The Resource General idea : Imagevirus, Gregg Bordowitz

General idea : Imagevirus, Gregg Bordowitz

Label
General idea : Imagevirus
Title
General idea
Title remainder
Imagevirus
Statement of responsibility
Gregg Bordowitz
Title variation
Imagevirus
Creator
Contributor
Subject
Language
eng
Summary
  • "In the mid-1980s, the Canadian art group General Idea (AA Bronson, Felix Partz, and Jorge Zontal) created a symbol using the acronym AIDS, arranging the letters in a manner that resembled Robert Indiana's famous LOVE logo. This launched Imagevirus, a project of paintings, sculptures, videos, posters, and exhibitions that investigated the term AIDS as both word and image, using the mechanism of viral transmission. The Imagevirus spread like a virus, producing an image epidemic in urban spaces from Manhattan to Sydney. It was displayed as, among other things, a Spectacolor sign in Times Square, a sculpture on a street in Hamburg, and a poster in the New York subway system. In this detailed study of the Imagevirus project, artist and writer Gregg Bordowitz analyzes the work from the perspective of his own involvement with activist art initiatives in New York during the 1980s and 1990s
  • Bordowitz explores the virus as idea, as tactic, and as identity. General Idea felt compelled to make Imagevirus at a time when AIDS was emerging as a global epidemic affecting gay men disproportionately; when homophobia seemed to drive U.S. AIDS policy; and when the exigencies of AIDS activism created a demand for agit-prop and direct action. General Idea adapted their methods to the new situation, using the threat of viral infection and a poetic understanding of language as their model for artistic production and ideological struggle."--pub. desc
Member of
Cataloging source
UKM
Dewey number
709.048
Illustrations
illustrations
Index
no index present
LC call number
N8217.A5
LC item number
B67 2010
Literary form
non fiction
Nature of contents
bibliography
Series statement
One work series
Label
General idea : Imagevirus, Gregg Bordowitz
Instantiates
Publication
Bibliography note
Includes bibliographical references
Control code
ocn623961163
Dimensions
22 cm.
Extent
121 p.
Isbn
9781846380648
Isbn Type
(hbk.)
Lccn
2010284931
Other physical details
ill. (chiefly col.)
System control number
(OCoLC)623961163
Label
General idea : Imagevirus, Gregg Bordowitz
Publication
Bibliography note
Includes bibliographical references
Control code
ocn623961163
Dimensions
22 cm.
Extent
121 p.
Isbn
9781846380648
Isbn Type
(hbk.)
Lccn
2010284931
Other physical details
ill. (chiefly col.)
System control number
(OCoLC)623961163

Library Locations

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