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The Resource Grab more market share : how to wrangle business away from lazy competitors, Ross Shafer

Grab more market share : how to wrangle business away from lazy competitors, Ross Shafer

Label
Grab more market share : how to wrangle business away from lazy competitors
Title
Grab more market share
Title remainder
how to wrangle business away from lazy competitors
Statement of responsibility
Ross Shafer
Creator
Subject
Genre
Language
eng
Summary
"Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy ... a stagnant economy ... or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. This book will teach professionals how not to settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits."--Publisher's description
Cataloging source
SINLB
http://library.link/vocab/creatorName
Shafer, Ross
Dewey number
658.406
Index
no index present
LC call number
HD2757.15
LC item number
.S53 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Market share
  • Organizational change
  • Success in business
  • Competition
Label
Grab more market share : how to wrangle business away from lazy competitors, Ross Shafer
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1. First, You Must Attack Market Share -- Chapter 2. Don't Let the Culture Embarrass You -- Chapter 3. They Want Customer Urgency ... Not Customer Service -- Chapter 4. User-Generated Leadership Rocks! -- Chapter 5. Which Trusted Advisors Will Lead the Recovery? -- Chapter 6. Not All Contrarian Thinkers Are Crazy -- Chapter 7. To Office or Not to Office
Control code
ocn762272827
Dimensions
23 cm
Extent
xii, 105 pages
Isbn
9781118130049
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)762272827
Label
Grab more market share : how to wrangle business away from lazy competitors, Ross Shafer
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1. First, You Must Attack Market Share -- Chapter 2. Don't Let the Culture Embarrass You -- Chapter 3. They Want Customer Urgency ... Not Customer Service -- Chapter 4. User-Generated Leadership Rocks! -- Chapter 5. Which Trusted Advisors Will Lead the Recovery? -- Chapter 6. Not All Contrarian Thinkers Are Crazy -- Chapter 7. To Office or Not to Office
Control code
ocn762272827
Dimensions
23 cm
Extent
xii, 105 pages
Isbn
9781118130049
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)762272827

Library Locations

    • CLEVELAND/Main LibraryBorrow it
      325 Superior Ave., N.E., Cleveland, OH, 44114, US
      41.501174 -81.69177499999999
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