Coverart for item
The Resource Growth hacker marketing : a primer on the future of PR, marketing, and advertising, Ryan Holiday

Growth hacker marketing : a primer on the future of PR, marketing, and advertising, Ryan Holiday

Label
Growth hacker marketing : a primer on the future of PR, marketing, and advertising
Title
Growth hacker marketing
Title remainder
a primer on the future of PR, marketing, and advertising
Statement of responsibility
Ryan Holiday
Creator
Subject
Genre
Language
eng
Summary
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Holiday, Ryan
Dewey number
658.8
Index
no index present
LC call number
HF5415
LC item number
.H7246 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Internet marketing
Label
Growth hacker marketing : a primer on the future of PR, marketing, and advertising, Ryan Holiday
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • An introduction to growth hacking
  • It begins with product market fit
  • Finding your growth hack
  • Turn 1 into 2 and 2 into 4- going viral
  • Close the loop: retention and optimization
  • My conversion: putting the lessons into practice
Control code
ocn879468751
Dimensions
20 cm
Extent
xxix, 111 pages
Isbn
9781591847380
Lccn
2014016764
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)879468751
Label
Growth hacker marketing : a primer on the future of PR, marketing, and advertising, Ryan Holiday
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • An introduction to growth hacking
  • It begins with product market fit
  • Finding your growth hack
  • Turn 1 into 2 and 2 into 4- going viral
  • Close the loop: retention and optimization
  • My conversion: putting the lessons into practice
Control code
ocn879468751
Dimensions
20 cm
Extent
xxix, 111 pages
Isbn
9781591847380
Lccn
2014016764
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)879468751

Library Locations

    • CLEVELAND/Main LibraryBorrow it
      325 Superior Ave., N.E., Cleveland, OH, 44114, US
      41.501174 -81.69177499999999
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