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The Resource Reverse innovation : create far from home, win everywhere, Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi

Reverse innovation : create far from home, win everywhere, Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi

Label
Reverse innovation : create far from home, win everywhere
Title
Reverse innovation
Title remainder
create far from home, win everywhere
Statement of responsibility
Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International, PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Govindarajan, Vijay
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD62.4
LC item number
.G683 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Trimble, Chris
http://library.link/vocab/subjectName
  • International business enterprises
  • Technological innovations
  • Strategic planning
Label
Reverse innovation : create far from home, win everywhere, Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model -- Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action
Control code
ocn744289964
Dimensions
24 cm
Extent
xv, 229 pages
Isbn
9781422157640
Isbn Type
(hardback)
Lccn
2011040347
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)744289964
Label
Reverse innovation : create far from home, win everywhere, Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model -- Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action
Control code
ocn744289964
Dimensions
24 cm
Extent
xv, 229 pages
Isbn
9781422157640
Isbn Type
(hardback)
Lccn
2011040347
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)744289964

Library Locations

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