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The Resource Selling modernity : advertising in twentieth-century Germany, edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin

Selling modernity : advertising in twentieth-century Germany, edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin

Label
Selling modernity : advertising in twentieth-century Germany
Title
Selling modernity
Title remainder
advertising in twentieth-century Germany
Statement of responsibility
edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.10943/0904
Illustrations
illustrations
Index
index present
LC call number
HF5813.G4
LC item number
S45 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1970-
  • 1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Swett, Pamela E.
  • Wiesen, S. Jonathan
  • Zatlin, Jonathan R.
http://library.link/vocab/subjectName
  • Advertising
  • Consumption (Economics)
  • Consumer behavior
Label
Selling modernity : advertising in twentieth-century Germany, edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [329]-345) and index
Contents
Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries
Control code
ocm86109781
Dimensions
25 cm.
Extent
xx, 364 p.
Isbn
9780822340690
Isbn Type
(pbk. : alk. paper)
Lccn
2007009342
Other physical details
ill.
System control number
  • (Sirsi) i9780822340690
  • (OCoLC)86109781
  • (Sirsi)i9780822340690
Label
Selling modernity : advertising in twentieth-century Germany, edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
Link
Publication
Bibliography note
Includes bibliographical references (p. [329]-345) and index
Contents
Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries
Control code
ocm86109781
Dimensions
25 cm.
Extent
xx, 364 p.
Isbn
9780822340690
Isbn Type
(pbk. : alk. paper)
Lccn
2007009342
Other physical details
ill.
System control number
  • (Sirsi) i9780822340690
  • (OCoLC)86109781
  • (Sirsi)i9780822340690

Library Locations

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