Coverart for item
The Resource Selling under the swastika : advertising and commercial culture in Nazi Germany, Pamela E. Swett

Selling under the swastika : advertising and commercial culture in Nazi Germany, Pamela E. Swett

Label
Selling under the swastika : advertising and commercial culture in Nazi Germany
Title
Selling under the swastika
Title remainder
advertising and commercial culture in Nazi Germany
Statement of responsibility
Pamela E. Swett
Creator
Author
Subject
Language
eng
Summary
"Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages." -- Publisher's description
Cataloging source
CSt/DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Swett, Pamela E.
Dewey number
659.10943/09043
Illustrations
illustrations
Index
index present
LC call number
HF5813.G4
LC item number
S94 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Germany
Label
Selling under the swastika : advertising and commercial culture in Nazi Germany, Pamela E. Swett
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 323-337) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Advertising in the Weimar Republic -- Coordination from above and below -- Advertising and the everyday in peacetime -- Buyers and sellers -- Advertsising in the first half of the war-- Ads amid ashes
Control code
ocn843858265
Dimensions
24 cm
Extent
xii, 344 pages
Isbn
9780804773553
Isbn Type
(cloth : alk. paper)
Lccn
2013021445
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)843858265
Label
Selling under the swastika : advertising and commercial culture in Nazi Germany, Pamela E. Swett
Publication
Bibliography note
Includes bibliographical references (pages 323-337) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Advertising in the Weimar Republic -- Coordination from above and below -- Advertising and the everyday in peacetime -- Buyers and sellers -- Advertsising in the first half of the war-- Ads amid ashes
Control code
ocn843858265
Dimensions
24 cm
Extent
xii, 344 pages
Isbn
9780804773553
Isbn Type
(cloth : alk. paper)
Lccn
2013021445
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)843858265

Library Locations

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      41.501174 -81.6917749
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