Coverart for item
The Resource The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy, Amy Karam

The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy, Amy Karam

Label
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy
Title
The China factor
Title remainder
leveraging emerging business strategies to compete, grow, and win in the new global economy
Statement of responsibility
Amy Karam
Creator
Author
Subject
Language
eng
Summary
A guide for Western companies to understand how their new competitors from China do business and how they can change their game to win in global markets. The China Factor offers Western businesses a practical framework based on first-hand experience leading a competitive program at a high-tech multinational. It suggests how they can succeed in this new global paradigm by changing the way they do business
Cataloging source
DLC
http://library.link/vocab/creatorName
Karam, Amy
Dewey number
658.8/40951
Index
index present
LC call number
HF1416.6.C6
LC item number
K37 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
  • International business enterprises
  • International business enterprises
  • Strategic planning
  • Competition, International
  • Developing countries
Label
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy, Amy Karam
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 261-266) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
State of affairs. The art of war ... and money ; East and West : the current state of affairs ; How China came up the ladder (and so quickly) ; The west no longer rules ; Introduction to marketing framework for our analysis -- China. How the Chinese do business a la the 5 Ps : a brief summary ; Market segmentation and target market selection + China's market penetration approach ; China : product => solution and innovation ; China : price => value-add ; China : place => customer relationships and culture ; China : politics => the 5th P -- The geopolitical dimension -- The West. Recommendations for the West and application of the 5 Ps ; The West : Product => solution and innovation ; The West : price => value-add ; The West : place => partnerships ; The West : promotion => customer relationships and culture ; The West : politics => the geopolitical dimension ; Innovation models : West and East ; The West : positioning -- Case Studies. Frenemies : if you can't beat them, join them ; Conclusion -- Appendix A. Funding/Financing Organizations ; Characteristics of Funding/Financing Options ; U.S. Export Assistance Center -- Appendix B. EM Competitive strategy template
Control code
ocn934503232
Dimensions
24 cm
Extent
xvi, 285 pages
Isbn
9781119274018
Isbn Type
(cloth)
Lccn
2016011574
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)934503232
Label
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy, Amy Karam
Publication
Bibliography note
Includes bibliographical references (pages 261-266) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
State of affairs. The art of war ... and money ; East and West : the current state of affairs ; How China came up the ladder (and so quickly) ; The west no longer rules ; Introduction to marketing framework for our analysis -- China. How the Chinese do business a la the 5 Ps : a brief summary ; Market segmentation and target market selection + China's market penetration approach ; China : product => solution and innovation ; China : price => value-add ; China : place => customer relationships and culture ; China : politics => the 5th P -- The geopolitical dimension -- The West. Recommendations for the West and application of the 5 Ps ; The West : Product => solution and innovation ; The West : price => value-add ; The West : place => partnerships ; The West : promotion => customer relationships and culture ; The West : politics => the geopolitical dimension ; Innovation models : West and East ; The West : positioning -- Case Studies. Frenemies : if you can't beat them, join them ; Conclusion -- Appendix A. Funding/Financing Organizations ; Characteristics of Funding/Financing Options ; U.S. Export Assistance Center -- Appendix B. EM Competitive strategy template
Control code
ocn934503232
Dimensions
24 cm
Extent
xvi, 285 pages
Isbn
9781119274018
Isbn Type
(cloth)
Lccn
2016011574
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)934503232

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